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Why Movie Franchise Fatigue Isnt Really Happening, According To One Theater CEO
If youve been to the movies in recent years, its hard to miss the fact that the film industry -- particularly domestically but also internationally -- has heavily relied on franchise content, returning to stories, universes and characters that breed familiarity and (often) fond feelings. However, at the same time, there is a faction of people who are vocal about not wanting interconnected franchises, and there are common gripes about the proliferation of remakes and reboots as well.
If you ask Jane Hastings, however, movie franchise fatigue isnt really a thing. At least, not yet.
Speaking during an event at CinemaCon 2019, Jane Hastings, CEO & Managing Director, Event Hospitality & Entertainment Ltd. spoke out about the biggest movies of 2018, noting that all of them were in some ways continuations of popular franchises.
She said at CinemaCon that box office year over year has shown that franchise fatigue isnt really a thing and that the audience still has an appetite for the larger budget franchise movies, noting,
Regardless, if a franchise is new, if its good, if its quality, it will work So, were in good shape. Why? Because people always want to be entertained.
Citing 2018s box office as evidence, Jane Hastings also mentioned the top five movies in the past year were all returns to worlds and characters that have found love with audiences in prior years and movies.
The five biggest movies last year were as follows:Avengers: Infinity WarBlack PantherJurassic World: Fallen KingdomIncredibles 2Aquaman (With a late release date, this box office also led into 2019)
Its not just franchise movies that are absolutely dominating the box office, but bigger movies in general. Last year, a whopping 83% of movie box office totals came from the majors, or what Janes Hasting cites as the biggest budget movies with the most oomph in terms of budget and advertising from the major studios.
This means that fewer titles are actually contributing to more of the box office intake than happened in the past within the theater and movie industries. It's a trend that should continue into 2019 as there are a slew of franchise movies set to launch this year from the major studios. This includes but is definitely not limited to Avengers: Endgame, Godzilla: King of The Monsters, Frozen 2, Hobbs and Shaw, Jumanji 3 and plenty more.
Looking at two of the biggest movies of last year, Black Panther and Aquaman, both are origin stories, yet they do fall within the larger Marvel and DC comics universes. They are part of a bigger picture, and despite only having one solo appearance, the character of TChalla, for example, has already made three big screen appearances so far. The trajectory is similar for Jason Momoas Aquaman character. Both origin flicks also have a lot of additional stuff in common, including making over a billion dollars internationally and easily earning greenlights for Black Panther 2 and Aquaman 2.
So, people are still clearly seeing these franchise movies, and Jane Hastings cites an increase in connecting with fans and creating good products as to why franchise fatigue isnt really a thing.
It's not like every franchise movie that comes out is great. The same is true of original movies, which run the gamut from good to bad. There may come a point when we've hit franchise fatigue, too. Sort of like how some long-running TV shows go on a little too long and a percentage of the audiences loses interest after a while. Clearly we aren't there with Marvel or DC content yet, but we have seen recent Transformer movies do less well than their predecessors. When that happened, Paramount pivoted and gave us Bumblebee, a spinoff that renewed interest in the franchise.
It's also true that every franchise has to start somewhere, and there are still a lot of studios pushing out interesting and new content at all budget levels. We will get plenty of original movies this year, ranging from Once Upon A Time In Hollywood to Artemis Fowl. Then again, with the latter, there is presumably the hope of a franchise given the large number of books to draw from; Disney will just have to wait and see how the box office pans out.
So, if you were hoping for more original movies at least of the big budget variety in the future the box office itself is telling a different story. Which leads me to the question: Do you agree? Has box office intake taken over quality or have franchises managed to create engaging stories with familiar characters and universes?
It's not just the titles though, as Evangeline Lilly's Wasp aka Hope Van Dyne - who was shown throughout the first Ant-Man movie to actually be more capable a hero than her male counterpart - has been given either top or equal billing on nearly all the film's posters over co-star Paul Rudd.
Avengers 4: Evangeline Lilly Says Wasp Will Miss - Collider
collider.com/avengers-4-evangeline-lilly-wasp/
According to Lilly, Ant-Man and the Wasp (i.e. Ant-Man 2) will serve as an origin story for Hope as the Wasp, where we'll get to see her trying on the suit and flying around for the first time.
Evangeline Lilly Explains What Eating In The Wasp Costume Was
The wildly successful reboot finally gets the Honest Trailer treatment. 3 Apr 2018 22:32, Entertainment News. Jumanji: Welcome To The Jungle's Honest Trailer Is Shocked By The Movie's Success - The wildly successful reb
Jumanji Reboot Honest Trailer Is as Surprised as Rest of Us
Do you sometimes have a hard time remembering whether it was No Country for Old Men or There Will Be Blood that won the Oscar for Best Picture in 2007? If so, you're not alone. If so, you're
Best Picture Oscar — 11 movies that should have won
Less than 40 movies in the history of cinema have made $1 billion or more at the global box office, and Marvel has made seven of them. Here, in release order, are Marvel's members of the billion
All The Marvel Movies That Have Made $1 Billion - boxcollider
In the year since we last ranked the Bond films, the world lost Roger Moore and learned that Daniel Craig would be returning for Bond 25.In pouring one out for Sir Roger, do we find ourselves more
James Bond actors in order - who played the first 007 and who
levi/
Zachary Levi is a funny guy, but he got serious for about 85% of the caption for this photo. Movie News Gina Carbone 2019-03-10 Watch Zachary Levi Lose His Mind Over Shazam!
Is The DC Universe Officially Dead? - cinemablend.com
Armie Hammer has joined Gal Gadot in Fox's "Death on the Nile," a follow-up to last year's "Murder on the Orient Express.". The studio has hired "Orient Express" director Kenneth
'Black Panther's Letitia Wright Joins Gal Gadot and Armie
Subject: Re: Jurassic World: Fallen Kingdom hits DVD and Blu-ray September 18 Fri Jul 27, 2018 9:10 pm Considering that this isn't the thread for debating the subjective quality of Fallen Kingdom, I think I'll bring it back to the actual Blu-ray/DVD content.
Jurassic World: Fallen Kingdom Digital - amazon.com
Terry Crews is playing Jesse Aaronson/Bedlam, Shioli Kutsuna appears to be Surge, with Rob Delaney possibly as Pete Wisdom. Bill Skarsgard's role is more of a question mark, but the running theory
Bill Skarsgard's X-Force Character Revealed in Deadpool 2
Willem Dafoe Really Loved Playing The Green Goblin In Spider-Man
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